Sunday, July 31, 2005

 

Bulk E-mail Marketing

Not the most exciting topic for e-mail marketers but I know much of the industry does not like this group of folks. Recently you could purchase a list from InfoUSA for around $500. Now some are saying you are able to get 3,000,000 leads from this purchase. Scary, considering much of the hype around building mailing lists from opt-in programs seem to drive prospects/visitors away, rather than enticing them to stay around and listen to the story.

More later.



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