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Product Management was created in the 40s at Proctor and Gamble for managing the business of a specific product. Through the years, product managers (and brand managers) have served as "chieftains of the product" in consumer goods companies. Here the product management was relatively easier for no need of technical knowledge. But in technology market, the three corners of the functional triangle are sales, marketing and development. more...

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Originally Posted on 8/1/2005 11:18:04 AMContent source: http://www.softwaremarketingresource.com/article10.html